Social Media Platforms, Explained: Where to Post & Why
Social Media Platforms, Explained: Where to post & why By Katie Armatoski, Au.D __________ Learning how to create engaging and dynamic social media content is definitely something that isn’t second nature for most audiologists. No judgement at all, it’s...
Stop Writing Boring Blog Posts With These Five Tips
Stop Writing Boring Blog Posts With These Five Tips By Katie Armatoski, Au.D __________ Are you publishing blogs and hearing crickets? Draw more potential patients to your website with these blogging tips! Are you constantly wishing that you had more blog content to...
Why Most Audiologists Neglect Social Media
Why most audiologists neglect social media By Katie Armatoski, Au.D __________ Are you attracting patients who you can really connect with and enjoy or are you seeing mostly price shoppers? I follow a lot of audiologists online, so I have an interesting perspective on...
Audiologist: Brand or Business?
Audiologists, do you have a business or a brand? By: Katie Armatoski, Au.D Successful Marketing as an Audiologist Audiologists must be strategic when marketing their products. Although marketing a product is a good idea that can ultimately save time and money,...
The Three Biggest Brand Misalignments in Audiology
THE THREE BIGGEST BRAND MISALIGNMENTS IN AUDIOLOGY By Katie Armatoski, Au.D Did you know that your audiological setting’s online presence is creating an experience for your customers before they even schedule an appointment? Most of us are not even aware...
What is a brand? An audiologist’s perspective.
What is a brand? An audiologist's perspective By: Katie Armatoski, Au.D In the midst of ongoing competitive pressure, the audiology profession has an awareness problem. Most community members know very little about how audiologists can help them or why hearing...
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