The Purposful Audiologist

Results Are In!

You’re an encourager

Your purpose is to… use your strength to support others

Your purpose as an audiologist is to lend a helping hand.

Colleagues and patients count on you like a stopwatch, friend. No matter how big or small the issue, you’re there to lend a listening ear or helping hand. You don’t need showy demonstrations – like speeches or self-guided projects – to win the respect of your peers…

It’s enough that you show-up for everyone on your team. You’re reliable, dependable approach naturally soothes conflicts. You know how to make arguing individuals see the value in one another’s perspectives.

Peace is the name of your game. You foster patience and empathy. And on top of that, you’re a superstar at taking direction. You’ve got no problem pushing your ego to get the job done.

Okay you encourager you, what people don’t see is that your sensitivity might sometimes become a little self-destructive. You tend to take criticism to the heart… Even if it’s pretty minor. So make sure you acknowledge your inherent worth. Everyone makes mistakes – yes, even you.

“Alone we can do so little; together we can do so much.” – Helen Keller

Keep scrolling to learn more…👇

Hi there!

I’m katie Armatoski, Au.D

A midwestern audiologist and content creator obsessed with educating other audiologists about online marketing.

I didn’t always have this voice and determination. In fact, just a few years ago at work you could find me going through the motions. I worked hard but not with heart. What I thought was an extremely respected field quickly turned into a saturated market. Now that I’ve found my voice in this noisy market I want to share it with you. Together, we can differentiate ourselves and demonstrate our value.

I grew up helping my dad manage more than one small business and watched my mom care for others in the healthcare field. If you combined my father’s entrepreneurial skills, my mothers persistence, and the knowledge handed down from my mentors in audiology the recipe yields Ascending Audiologists.

Whatever your roadblock is in marketing, I *pinkie promise* I can help you get over it.

Starting to feel the hurdles of our ever changing profession?

Three quick tips to keep your cool…

1. Get Clear on Your Current Circumstances

It’s hard to see a path forward without knowing where you stand. If you spend hours trying to sort out what you want, what you love to do, and how to be yourself – or even believe in yourself, you’re so not alone.

It’s totally normal to find yourself frozen by all the choices out there. But when this happens, you’ve got to take action… If you don’t, you might give up your power.

Instead, try turning inwards and taking stock of your current circumstances. What’s lifting you up? And what’s weighing you down? Why haven’t you taken those necessary steps towards the future of your dreams?

2. Master Your Workflow

Time is now your most important currency. Take control of your time. Focus on your zone of genius. Don’t be afraid to step back- you’re the one that’s responsible for the big picture so don’t get too caught up in the little things.

3. Take Small Steps Towards Your Goal

Once you’ve gained a bit of clarity about any changes you will be making, set some mini-goals to help get you there. Think of things you can take immediate action on. Say you decided to implement a new revenue stream. Make very small goals that can be completed daily. Mini-goals take no longer than 5-10 minutes a day.

Setting yourself bite-sized goals will give you a sense of achievement and build up your confidence.

My Best Resources For encouragers


Podcast: Visual Brand: Why Our Profession Needs One

Blog: Stop posting boring blog posts with these 5 tips

Podcast: Education and Counseling as a Component of Aural Rehab with Dr. Dusty

Blog: Three Things Audiologists Should Know About LinkedIn

Follow me on Facebook and Instagram to stay up to date with my membership. And no worries if you’re a bit late to the game – you can jump in at any point for business-transforming tips!


Be on the lookout for a special email from me for even more juicy ideas that’ll make your marketing sparkle.