Blogging is a great resource for your current patients AND your potential patients.
Most of us know that blogging is recommended to improve website traffic. Did you ever think of blogging as a way of sharing your own voice? This is a great way to get new people to know, like, and trust you before they even step in your door.
How To With WordPress
How to write a blog post:
Located inside the Social Bundle you will find blog posts related to that month.
Each blog post is written from the audiologists point of view and created with the patient in mind. These blog posts are only suggestions and you may edit them as you wish.
- Make sure you read each blog post so you know if it is aligned with your beliefs and recommendations. There are also highlighted areas that you will need to edit with your practice or audiologist’s name.
- There is a video below showing you how I post a blog post. I use WordPress, if you are using a different content management system (i.e. Squarespace, Wix) then please google or YouTube how to post a blog. No matter which content management system you use the suggestions below will apply.
- If someone has developed your website and you do not have access to post blogs you will have to send them the blog post in an email.
Title: Copy and Paste the suggested title.
Body: Make sure to copy and paste the body or blog post while it’s open and editable in google docs. You may need to go to File>Make A Copy to obtain your own copy of the blog post so you can edit it.
Status & Visibility
This explanation is for you if you are posting the blog yourself in WordPress.
Make sure that you are showing “Document” not “Block” format. You can choose to publish immediately or schedule a date!
Your permalink is the URL slug of your blog post. For example, www.ascendingaudiologists.com/(what goes here is the permalink).
The permalink should be accurate to your blog post, yet concise. For example our first blog post “The Best Advice For Handling Hearing Loss’ the slug should be /advice-hearing-loss. This includes the most important words about the post which is important for search engines like Google.
Categories helps organize your blog posts so if a reader has a certain interest in tinnitus they can click the category (which WordPress generates for you) and see all the posts that pertain to that topic.
If you need to edit or reorganize the categories you can do so in your dashboard by going to Posts>Categories.
Tags are yet another level of categorization to your posts besides just categories alone.
For example, a blog about hearing loss you will probably have a category called Tinnitus. Tags may include hearing loss, hearing aids, ringing, ears, sensori-neural hearing loss, etc.
The reason you always want to include a featured image is because it will appear as a thumbnail when you share the post on the internet or social media.