three things audiologists should know about linkedin
By Katie Armatoski, Au.D
I recently published a blog post where I shared some of the biggest do’s and don’ts for using LinkedIn, but now I’d like to talk about WHY I believe all Audiologists should be on this platform in the first place.
It’s easy to get overwhelmed by all of the social media apps that are out there nowadays. And oftentimes, overwhelm paralyzes us into inaction. Trust me, I’ve been there. Before I knew and really understood the power of social media, I would feel so overwhelmed and wonder if there was a point to all of it. Now I know how amazing it can be for our practices!
LinkedIn is one of the easier platforms to manage, in my opinion. You don’t need to do any crazy video editing like you do on TikTok and the algorithm is much kinder than it is on Facebook or Instagram. It’s a little more inside most of our comfort zones, since it’s not a “trendy” platform. What you see is what you get!
Why Audiologists Should Be Posting to LinkedIn Regularly
Let’s think about our goal as an audiologist. It’s to help people hear better, of course! But in order to be able to do that, we need to connect with the people who need our help.
On social media, we often aim to connect with people in our area who might need an audiologist at some point, but we really should be focusing on physicians and healthcare professionals in our area, since they are going to be the ones referring patients to us for a hearing evaluation!
Here are three ways you can get your name in front of the healthcare providers in your community using LinkedIn:
Network, Network, Network – You need to CONSTANTLY work to connect with healthcare professionals in your area. This isn’t a “set it and forget it” thing. This isn’t a “wait and see what happens” thing. This is a proactive thing you need to be doing on a regular basis.
Get started today! I’ve created a list of some of the different healthcare providers you can start connecting with to build your network. Hopefully this is helpful:
Build Credibility – If you want physicians in your area to refer patients to you, you will need to share your knowledge and demonstrate your expertise. Sharing informative posts and videos — even reposting credible content from other sources — will build trust among the healthcare community, which means they are more likely to refer their patients to you.
Physicians know that their referrals are a reflection on them, so they want to make sure they’re making a good decision. Make a name for yourself on LinkedIn as *THE* audiology expert in your area by posting high-value content on a consistent schedule.
SEO-Building Content – When you’re actively posting on LinkedIn, you start to build your SEO. This is so important because many of your patients and referrals are going to find you via a Google search. They might type something like, “Audiologists near me” or “Audiologists in [city name]” and you want to make sure your name is at the top of the list.
If your website is set up correctly and you’re posting regular content to your blog, it’s likely getting you some amazing SEO already. But, having an active LinkedIn page can help you gain one more strong search result, and the more times people see your name — especially high up in the search results — the better it is for your credibility!
How to Set Yourself Up for Success
These reasons are all really important, but you’re not going to be able to reap any of these rewards if you’re not committed to a consistent LinkedIn strategy. It doesn’t have to be intricate and you don’t have to plan out your entire year. But you do have to think about your audience.
In order to appeal to healthcare professionals, the content you post should be relevant to them and the problems they are facing.
You might already be posting content that speaks directly to your patients and potential future patients. Now, you will need to sit down and revamp your strategy to work in content that speaks to physicians as well.
Look for articles, insights, and resources that touch on the issues that physicians are dealing with, and make an effort to post this type of content several times a week. If someone engages with your content, be sure to engage back. Send a direct message to continue the conversation and introduce yourself. Join local groups and join in on conversations you see happening on other people’s pages. The more visibility you have, the better.
Do you have any questions about networking with physicians on LinkedIn? I’m here to help! Feel free to leave a comment below or reach out to me if you would like to discuss further!